Why It’s Okay Not to Stick to a Niche

Hey everyone!

If you’ve been following this blog since the beginning, you’ll know I originally intended to stick to themes of beauty and fashion. Now, almost a year later, I have absolutely not done that. I sometimes feel a bit weird and almost guilty about not fitting neatly into a genre and I worry that this blog will die a slow, painful death (like blogs I have attempted to keep in the past.)

However, even though I’m branching out a little, I’m determined to keep this blog going. I’ve come to realise that it wasn’t the content or the layout of other blogs that was unsuccessful, but my attitude towards them, the fact that I didn’t have any plan, use any social media and just generally didn’t care enough about growing the blogs.

I see a lot of advice about how important it is to find a blogging niche and to stick to it in order to grow and to be marketable as a blogger, and whilst it’s true that many writers are commissioned because of their expertise and detailed knowledge of a particular market, I’m finding that as a small blogger, it isn’t working to my disadvantage to write about a lot of topics.

If anything, writing about a mixture of beauty, fashion, lifestyle, health and travel is helping me to reach a wider audience. It’s also helping me to “keep it real,” so to speak. The main point of blogging is to enjoy writing and enjoy interacting with people. I don’t feel I could do that if I felt immense pressure to write about only one thing and have to think of hundreds of different ways to spin it. An important aspect of blogging is to be honest and genuine, and I can’t help it that I have too many interests that I want to share! Perhaps in the future I will get fewer opportunities than specialised bloggers, or perhaps I will get my share because I want to specialise in different areas. Time will tell, but for now I’m not worried about that. My blog is my portfolio and my aim is to write for other websites, so it’s easy for editors to find what they need here.

 

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Image from Kathryn Aragon

 

I’m not saying it’s a bad idea to be a niche blogger – there are a lot of benefits to this approach, but since there seems to be a degree of opposition to “bit-of-everything” bloggers, I just wanted to present my case and share my experience. Blogging is a huge market and I honestly believe there is enough room for everyone to be successful, especially as everyone has a different definition of success. In terms of engagement, I’ve found that this depends much more on frequency of posting than anything else. Obviously, I always aim to write well thought-out posts that have a point to them, and I like them to be well-presented and of a good length. I also haven’t noticed that posts about one topic get more attention or interaction than others, so unless that changes, I’m going to keep writing about everything I love. I like to feel like I’m getting to know writers when I read their work and I hope my readers feel like they are getting to know me – people can’t be neatly slotted into a category, and neither can my blog.

Whatever the theme of your blog, I would love to check it out. Leave a post that you’re proud of in the comments!

Thanks for reading!

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